An honest, in-depth breakdown of all three care plans — what each includes, who each is built for, and how to pick without overpaying or underbuying.
| BLUEPRINT $449/mo · $4,939/yr |
FRAMEWORK · SMART CHOICE $899/mo · $9,889/yr |
KEYSTONE $1,289/mo · $14,179/yr |
|
|---|---|---|---|
| Public server hosting included | ✓ | ✓ | ✓ |
| Domain name included | — sold separately | Optional | Optional |
| Check-up frequency | Monthly | Every two weeks | Every week |
| Edits included | 2 small edits/mo | Unlimited small + 2 major/mo | Unlimited everything, no caps |
| Response time | 3 business days | Next business day, guaranteed | Same business day, guaranteed |
| Strategy / growth calls | — | Monthly 30-min growth call | Monthly call + quarterly strategy review |
| Website builds | One website build* | Up to one website build every year* | 3 website builds every year, if needed* |
| Fix queue position | Standard | Expedited | Top priority — always first |
| Dedicated point of contact | — | — | ✓ Same person, every time |
| Emergency line | — | — | ✓ For drop-everything issues |
| Live appointments | — | — | ✓ Book anytime |
| Founding-member perks | — | — | ✓ Community, badge, first access |
*Website builds apply per plan year and cover a standard site rebuild or redesign; your allowance resets each plan year and unused builds don't roll over. Scope details available on request.
Your site tells people who you are, where you are, and how to reach you — and that's genuinely all it needs to do. It rarely changes, and a few days' wait on a tweak costs you nothing.
Pick Blueprint if: you want the lowest monthly price of the three, two small edits a month to keep details current, a monthly check-up to catch anything that needs attention, and your customers mostly find you offline or by word of mouth.
A real chunk of your customers find you online, and the site changes as the business does — new services, new photos, new offers. Waiting three days to fix something costs you money.
Pick Framework if: you want next-day responses, unlimited small edits plus two major changes every month, a check-up every two weeks to plan what's next, and up to one website build a year without a separate invoice.
Bookings, orders, or leads come through the site daily. Downtime is lost revenue, and "we'll look at it tomorrow" isn't an acceptable answer.
Pick Keystone if: you need same-day responses, an emergency line, one dedicated person who knows your business, and unlimited work with no caps.