An honest, in-depth breakdown of all three care plans — what each includes, who each is built for, and how to pick without overpaying or underbuying.
| FOUNDATION $309/mo · $3,399/yr |
GROWTH · SMART CHOICE $499/mo · $5,499/yr |
KEYSTONE $689/mo · $7,599/yr |
|
|---|---|---|---|
| Public server hosting included | ✓ | ✓ | ✓ |
| Domain name included | — sold separately | Optional | Optional |
| Check-up frequency | Monthly | Every two weeks | Every week |
| Edits included | 2 small edits/mo | Unlimited small + 2 major/mo | Unlimited everything, no caps |
| Response time | 3 business days | Next business day, guaranteed | Same business day, guaranteed |
| Strategy / growth calls | — | Monthly 30-min growth call | Monthly call + quarterly strategy review |
| Free big project | — | One per year (redesign or landing page) | Covered under unlimited work |
| Fix queue position | Standard | Expedited | Top priority — always first |
| Dedicated point of contact | — | — | ✓ Same person, every time |
| Emergency line | — | — | ✓ For drop-everything issues |
| Live appointments | — | — | ✓ Book anytime |
| Founding-member perks | — | — | ✓ Community, badge, first access |
Your site tells people who you are, where you are, and how to reach you — and that's genuinely all it needs to do. It rarely changes, and a few days' wait on a tweak costs you nothing.
Pick Foundation if: you want the lowest monthly price of the three, two small edits a month to keep details current, a monthly check-up to catch anything that needs attention, and your customers mostly find you offline or by word of mouth.
A real chunk of your customers find you online, and the site changes as the business does — new services, new photos, new offers. Waiting three days to fix something costs you money.
Pick Growth if: you want next-day responses, unlimited small edits plus two major changes every month, a check-up every two weeks to plan what's next, and one big project a year without a separate invoice.
Bookings, orders, or leads come through the site daily. Downtime is lost revenue, and "we'll look at it tomorrow" isn't an acceptable answer.
Pick Keystone if: you need same-day responses, an emergency line, one dedicated person who knows your business, and unlimited work with no caps.